The Industry And Customers For The Fraser Mill Project

Industry and Customers This section concentrates on Beedie’s main competitors and potential investors for their Fraser Mill project. Mosaic Homes, Onni Group of Companies and Bosa Properties are closely examined as competitors, due to their influence not only in the Coquitlam area, but also across the Lower Mainland as successful developers. From the research gathered, their strengths will be examined to understand how they became successful and what opportunities they have as a company. Current Master Plan Communities are also analyzed to understand what factors contributed to their success and what features or amenities potential consumers value when purchasing their home. Industry As one of the main residential developers in Coquitlam, Mosaic Homes have been experiencing success in the Lower Mainland and recently, with their developments in Fremont Village. Having developed 10 residential homes in Coquitlam, they also have completed developments in the neighbouring areas of Port Coquitlam, Pitt Meadows and Port Moody. Mosaic’s dedication showed in 2011, when the City of Surrey presented Mosaic with a NewCity Design, Award of Excellence for their townhome development, Natures Walk (Mosaic Homes, 2011). Highly sought after, the City recognizes developments that encompass excellence in their architecture, landscape, urban design, and infrastructure as they help shape Surrey into the next major metropolitan center in British Columbia (City of Surrey, 2015). However, sinceShow MoreRelatedCorporate Social Responsibility And Csr1869 Words   |  8 Pageslaunch of HEVs. In addition to the environmental benefits that HEV has to offer, this increased the top lin e of Toyota and they were able to licence the technology to companies like Ford. This added to Toyota’s profitability. CSR can assist in shaping customer loyalty built on ethical principles. Some companies are committed to CSR and use it as their main positioning instrument. Strategic tactics are used to gain public backing, helping them to gain competitive advantage by using their CSR initiativesRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesCorporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in the Sydney indie music industry C A S E F I V E Nucor in 2005 C A S E S I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eldRead MoreBrand Strategy and Imc11643 Words   |  47 PagesBrand strategy and integrated marketing commun ication (IMC): a case study of player s cigarette... Integrated marketing communication (IMC) is defined as a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them (Duncan 2002, p. 8). To better understand the real-world application of IMC, a call hasRead MoreForce Majeure Clauses and Construction Contracts8137 Words   |  33 PagesFORCE MAJEURE CLAUSES IN CONSTRUCTION CONTRACTS Prepared by Lowell A. Westersund, Q.C. Partner Fraser Milner Casgrain LLP March, 2008 Montrà ©al Ottawa Toronto Edmonton Calgary Vancouver New York www.fmc-law.com The primary purposes of construction contracts are to clarify responsibilities (including performance and payment obligations) and to allocate risk. It is in regard to the latter purpose that the concept of force majeure plays an important role. Such clauses serve to deal withRead MoreAn Organisation Study in Apollo Tyres Company10707 Words   |  43 PagesAN ORGANISATIONAL STUDY IN APOLLO TYRES LTD PERAMBRA A Project Report Submitted to Calicut University In partial fulfillment of the requirement for the award Of the Degree of BACHELOR OF BUSINESS ADMINISTRATION By SAJA.K.A Registration no: Under the guidance of SREEJA MISS Department Of Commerce Management Studies ANSAR WOMEN’S COLLEGE PERUMPILAVU CERTIFICATE This is to certify that the mini project entitled â€Å"Organizational Study† is a bonafide record of the work done by SAJA.K.A, RegistrationRead MoreAn Organizational Study Done at Apollo Tyres Company Perambra.10400 Words   |  42 PagesPERAMBRA A Project Report Submitted to Calicut University In partial fulfillment of the requirement for the award Of the Degree of BACHELOR OF BUSINESS ADMINISTRATION CONTENTS CHAPTER NO: TITLE page no:- 1 INTRODUCTION 1 2 PROFILES: ⠝â€" INDUSTRY PROFILERead MoreEffective Performance Management With The Balanced Scorecard Technical Report19419 Words   |  78 PagesFinancial; Customer; Internal business processes; and Organisational learning and growth. The opportunity to use such information to satisfy the concerns of not only internal management but also external stakeholders was soon acknowledged, and companies such as Sears, Citicorp, and ATT, as well as numerous public sector organisations developed such ‘stakeholder scorecards’. By first identifying the interested parties whose objectives they sought to satisfy, (shareholders, customers, employeesRead MoreFood Politics7528 Words   |  31 PagesThis demonstrates the regulatory role that the government has had in food production since the beginning of civilization. The key parties in food politics are consumers, farmers, food safety and quality regulators, retailers and the state. Today, customers demand affordable food, thus placing increased pressure on producers to mediate expenditures. There is enough food to feed the world, and there has been for many decades. In 2007, the Food and Agriculture Organization calculated that there is enoughRead Morelaw of contract11640 Words   |  47 PagesFacts: D agreed to remove gravel uniformly, but deliberately removed the best, devaluing land. the rule of damages to be applied when the defendant’s intentional breach results in a defect is that of the cost of the remedy and completion of the project that was contracted to be done Peevyhouse would be unjust enrichment for the plaintiff to give cost of performance where it only is increasing the land by a small amount Lost Volume The Sale of Goods Act use of the expectation principleRead MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesScapens 16. Strategic cost management: upsizing, downsizing, and right(?) sizing John K. Shank 17. Environmental management accounting Kazbi Soonawalla 18. Organization control and management accounting in context: a case study of the US motion picture industry S. Mark Young, Wim A. Van der Stede, and James J. Gong INDEX 266 291 308 329 355 380 407 425 CONTRIBUTORS ‘ Thomas Ahrens is Professor of Accounting at the Warwick Business School, University of Warwick. He received his Ph.D

Essay about Theme of Love in Captain Corellis Mandolin

From ‘How like a woman is a mandolin†¦Ã¢â‚¬â„¢ (Page 303, chapter 42) to ‘†¦there is our timpani.’ How is the theme of love developed in this section and how does this link to the development of the theme in the novel as a whole? The theme of love is indeed an enigma in this novel. As the novel flows on, love is developing, but not necessarily on the right path. Our belief of love becoming a fully grown blossomed flower in this novel, takes setbacks every time we see an aspect of love. Many modern day lovers see love as being attracted to the complete person. A person, who loves someone, either loves them because of their personality, or their ability to make them feel happy. This is a complete contrast to the theme of love in this novel. In this†¦show more content†¦Corelli does show to have many sexual desires for Pelagia. â€Å"At night I dream of Pelagia. Pelagia comes, undressing, and I see her breasts are the backs of mandolins moulded in Napoli. I cup them in my hands and they are cold like wood and arm like yielding mother’s flesh...† This quotation shows Corelli describing Pelagia’s body and comparing it to a mandolin. This is Corelli’s way of describing his love for both Pelagia and music, but it isn’t a very romantic way of portraying love, by comparing a woman to an instrument. He even goes into detail, by describing the temperature of his desire. Corelli also shows his patriotisms by mentioning Napoli which s hows he is maybe missing home. With some of the descriptions Corelli uses to describe his love for Pelagia, it makes me seem that he is love drunk and not that his love is strong. He seems love drunk as comparing a woman to an instrument is not very romantic; however, maybe describing the beauty of a woman to the beauty of music from the instrument might be more romantic. Earlier on in the novel we saw Pelagia and Mandras’ love for each other. This was love of the looks and was shared by both lovers. When Mandras first appears in the novel, he is presented as a potential love interest for Pelagia. However, there is an uneasy sense as to what is to come for their relationship. The fact that their love for each other develops so early on in theShow MoreRelatedCaptain Corelli3725 Words   |  15 PagesCAPTAIN CORELLI’S MANDOLIN TEACHERS’ NOTES This study guide is aimed primarily at students of English Literature, who are studying Louis de Bernià ¨res’s novel Captain Corelli’s Mandolin in the second year of Advanced GCSE studies but will be useful for any students wishing to look at the way in which a novel is adapted for the screen. The guide focuses on the following areas: From novel to screen: Narrative adaptation Characters Representation of nationalities Representation of war Music LanguageRead MoreThe Two Sides to Every Greek: Hellene vs. Romoi1844 Words   |  8 PagesLouis De Bernieress novel, Corellis Mandolin, is a story about time and change. The story itself explores many aspects of life such as love, betrayal, chaos, tradition, history and numerous other elements that are often warped over time. De Bernieres notes that he tried to be as true to history as possible. But beneath the layers of time, change and history there is another element of Greek culture that parallels the stories within the n ovel. There is a continuous theme of the conflicting forces

An Outline of the Law of Contract - Free Essay Example

Sample details Pages: 5 Words: 1541 Downloads: 5 Date added: 2017/06/26 Category Law Essay Type Analytical essay Tags: Contract Law Essay Did you like this example? OUTLINE OF THE LAW OF CONTRACT A contract is simply an agreement between two parties which is enforceable at law. In order for an agreement to be legally valid there must be an offer, acceptance (unqualified) and consideration. INTENTION TO CREATE LEGAL RELATIONS In commercial agreements it is normally presumed that the partied intended to create to legal relations and enter into a contract, although that presumption can be rebutted by the courts. It all depends on the circumstance of the case. It should be noted that a mere promise to pay a sum of money or do something ; (unsupported by consideration) is not enforceable at law. The intention to create a legal relations may be adduced by the conduct of the parties, by pre-contract negotiations, correspondence etc. PRIVITY OF CONTARACT Normally only the parties to a contract have rights and duties under the contract this is known as privity of contract. In other words no contractual relationship can exist with a third party. CONDITIONS AND WARRANTIES In the terms of a contract one must distinguish between conditions and warranties. Breach of a condition can empower the injured party to consider the contract and enable him to claim damages for breach of contract. On the other hand breach of warranty does it not, of itself, invalidate the contract and the injured party can only claim for damages COLLATERAL WARRANTY (OR CONTRACT) A collateral warranty (or contract) may take two forms. Either the contract contemplated maybe one between the warrantor himself and the other party or it may be between the other party and some other person. ADVICE TO DICK JONES There is no privity of contract between you and Bryn Williams and, therefore, he cannot proceed against you for breach of contract however he may bring proceedings under the law of tort and he is doing so. You do have a duty of care in tort. There are a few decided cases in this regard. Until very recently the c ourt of appeal case of Diana Merritt v John Babb would have made the surveyor personally responsible to the buyer of the house for professional negligence. However , in the case decided as recently as August of this year, Mavis Russell v Walker co and Robert Chisnall Others, that decision seems to have been partly overturned. Following this case it would appear that the surveyor may be held personally responsible only if he is a sole trader (as in your situation) or gave the house buyer an indication that he would be responsible for the work. The terms of your professional indemnity insurance will specify that insurer will defend any proceedings. They will use either their in-house lawyers or external lawyers. You will only be required to follow their instruction, which you must do to the letter. Apart from that your only involvement maybe to give evidence. Let us know turn to the question of collateral damage and the measure of damages. Let us first itemise your probably li abilities: 1) The daughters asthma. This would require expert medical opinion as to the probable cause of illness. Questions arise here. Was the damp evident on a cursory inspection so that the purchaser (the plaintiff) could have either stipulated that the vendor should have it rectified before exchange of contracts or made a suitable reduction in the asking price? If it was not so evident was it reasonable to expect you to have noted it in your report? If the answer to the latter question is yes then you will probably be liable. 2) The problem in the back rooms. The same principle may be applied here as in 1) above. 3) Damage to the neighbours car. This is a difficult one. Was the tile so obviously loose as to e evidently a potential hazard? An experienced and qualified surveyor could not reasonably be expected to examine such minutiae as individual tile fixings. Let us now turn to the question of the measure of damages. Although one sympathises about the plaintiffs da ughters asthma this is all about money. If you are found liable how does one assess the amount of damages? It could be argues that the illness would be treated out of public fund ( i.e. NHS) so there is no monetary loss to the plaintiffs. We may then consider a claim under pain and suffering. This would be difficult to assess. I cannot predict what the court would decide. Subject to what I said earlier the plaintiff might be awarded substantial damages for this. The cost of replacing the windows in the back would be down to you. As an experienced surveyor you could estimate the cost yourself. As to item 3) I think the court might dismiss this. In 1) and 2) above it should be noted that the plaintiff has a duty to mitigate his loss. If he has not done so then the damages will be reduced. ADVICE TO BRYN WILLIAMS Although it is difficult to predict with any degree of certainty how a court will view matters and decide any particular case never the less I believe you have a strong chance of success. In Mavis Russell v Walker co and Robert Chisnall others the court decided that the surveyor would be held personal responsible if he was a sole trader or had given the house buyer an indication that he would be responsible for the work himself. In your case, as the defendant is a sole trader, it is clear that he would be held liable to any proven loss. If your case was brought before that date he would still be in a strong position because of the appeal courts ruling in the earlier case of Diana Merritt v John Babb, where the surveyor was held liable in tort to the plaintiff for professional negligence. Let us consider the implications under three headings of damage: 1) Your daughter asthma. Was the damp in bedroom 3 so obvious at the time that you viewed the house such that it was obvious from a cursory inspection. if so , you should have required the vendor to rectify it before exchange of contracts or made a suitable adjustment in the asking price. If n ot so obvious would it be reasonable to expect the surveyor to have discovered this? The answer to that, presumably, is that he could have discovered it with the use of a meter. You may require to call expert medical witness to testify the dampness is the cause of your daughters illness. 2) Similarly to 1) above, were the windows in the backrooms so poorly fitted that cursory inspection by you would have ascertained that they would be a problem? If so, again you should have required the vendor to make good at his expense before exchange of contracts or made a suitable adjustment in the asking price. If not then it is clear the surveyor is liable. There is an element of caveat emptor 1) and 2) above. Also you required to mitigate any damage or loss. Could you not have had your daughter sleeping in another room? As to 2) above, the least you could have done is to adopt the cheap expedient of using draught proving material to reduce heat loss. 3) The damage to the neighbours c ar. Here again we are dealing with the remoteness of damage. The court will probably decide that it will be unreasonable to expect a surveyor to examine, minutely and individuality, the fixing of roof tiles. In the light of this you will be advised to delete this from your claim. Depending on the excess under the policy and the terms of the policy you could probably claim this amount or part of it from your buildings insurer. 1) Your daughters illness. If it is proved that the illness is caused by the damp, then you have a right to expect damages. It is difficult to determine how damages would be assessed. Medication and treatment would be provided free under the NHS. so that the claim in this regard would have to be for pain and suffering; not an easy task to determine the monetary value if this. If your daughter is of working age and working and the illness has caused loss of wages this should be added to your claim. 2) You would most probably succeed in a claim for the cost of repaving the windows in all the back rooms. You could obtain an estimate from a builder. However, I doubt id=f you would be granted reimbursement for any electric and heating bills (see comment below regarding the duty to mitigate). 3) This has already been discussed and there no claim for financial reimbursement under this heading. As I said earlier, you have a duty to mitigate any loss or damage and the court will take this into consideration. In conclusion, I feel obliged to point out that costs follow the event. In other words if the case goes against you, you will not only have the burden of your own costs but will have to pay the defendants costs as well. Even your own costs might be high. You might win the case and you will finish up with little reward for your effort, if the court decides that, in all the circumstances not to award you costs. Don’t waste time! Our writers will create an original "An Outline of the Law of Contract" essay for you Create order

Teaching Abstinence and Abortion in Junior High Sex Education

Teaching Abstinence and Abortion in Junior High Sex Education 1. The two most important topics for a junior high sex education curriculum I think would be abstinence and abortion. Teens these days are struggling in a world that tells us sex is necessary for people who are dating. As a result, many teens give in to their desires and the pressures and engage in sexual relationships. This occurs from early to late adolescence and beyond. Supporting teens choices, schools teach safe sex. In my school a group was brought in to demonstrate for the entire school how to put on a condom, using a microphone. This turned into a joke, no one taking it seriously. Even so, it is a horrible example. We have to teach the kids abstinence†¦show more content†¦In the curriculum I would inform students about centers that counsel pregnant women and men on how to deal with the birth of the child. Adoption is a good option, as well as keeping the child, considering living standards are comfortable. However, the best way to prevent abortion is to ab stain from sex in a relationship where a baby is not desired; largely, marriage. 2. The basic organizer of sex-role attitudes a person meets in adolescence is the self-categorization as a boy or a girl. The child who recognizes that he is a male begins to value maleness and to act consistently with gender expectations. He begins to structure his own experiences according to his accepted gender and to act out appropriate sex roles. He reflects sex-role differences and he fantasizes himself as a daddy with a wife and children. The same holds true for the girl, who pretends she is a grown-up woman with a husband and children. Sex differentiation takes place gradually as children learn to be male and female according to culturally established sex-role expectations and their interpretations of them. 3. As they become oriented to the adult world, adolescents powers of reflective thinking enable them to evaluate what they learn. They become more capable of moral reasoning. Furthermore, their ability to differentiate the possible from the real enables them to distinguish not only what the adult world is but also what it mightShow MoreRelatedIs Abortion Really A Problem?1444 Words   |  6 Pagespregnancies end in abortion. This means that every four in ten women who find out they are pregnant unintentionally decide to not continue with the pregnancy. This equates to four out of every ten unplanned child being killed and not having a chance at a precious life(Abortions). Although many abortions occur each day, not everyone believes that abortion is really a problem. Truthfully, it is just like murder. Just as the country needs to limit the crime rate, the rate at which abortions take place needRead MoreThe Effects Of Sexual Education On Public Schools908 Words   |  4 Pages How Sexual Education In Public Schools Benefit By: Michelle Schlichting English Composition I November 2015 Sexual education in public schools has many benefits. This is of course if every public school would be willing to provide their students with the opportunity to be able to take this class. Therefore I believe that some sort of sexual education class should be provided to all high school students in public schools. Sexual Education should be taught in high schools for quite a numberRead MoreTeen Pregnancy and Sex Education Essay1794 Words   |  8 Pageswoman and her family, but it also has a consequential impact on society. Reducing the number of adolescent pregnancies would promote child well-being and decrease child poverty statistics (â€Å"National Data†). Increasing the number of comprehensive sex education courses would help young people learn how to better protect themselves against premature pregnancy and STDs, and in turn curtail the number of teenage pregnancies. The Facts Among industrialized countries, the United States has the highest ratesRead More Teaching Morality More Important than Sex Education in Public Schools2259 Words   |  10 Pagesabout the nature of sex education in the nations high schools.   Studies show that 81 percent of American adults support a joint program teaching abstinence and contraception as opposed to an abstinence-only program (Roper 0316946), and 79 percent support contraception education regardless of the level of sexual activity in teenagers (Roper 0340807). The sad fact is, contraception is societys attempt at a quick fix for a problem that runs far deeper than the issue of teen sex.   In the debate overRead MoreEssay on Sexual Education in Public Schools1915 Words   |  8 PagesSex education has been an ongoing debate for decades. In the early 1970’s, twenty states voted restricting sex education from the school curriculum, leaving the District of Columbia and only three states (Maryland, Kentucky, N ew Jersey), requiring schools to teach sex education. By the mid 1980’s, a deadly disease permitted through sexual intercourse was recognized; the fear of catching a disease sex education quickly became accepted. In 1986, Surgeon General C. Everett Koop felt sex education shouldRead More Distribution of Condoms in Public High Schools Essay2464 Words   |  10 PagesDistribution of Condoms in Public High Schools Coinciding with the onslaught of the new millennium, schools are beginning to realize that the parents are not doing their job when it comes to sexual education. The school system already has classes on sexual education; these classes are based mainly on human anatomy. Most schools do not teach their students about relationships, morals, respect, self-discipline, self-respect, and most importantly contraceptives. Everyday students engageRead MoreUnsafe Sex Practice3833 Words   |  16 PagesUnsafe sex or unprotected sex describes sexual contact of any form that takes place in the absence of a condom normally used in preventing the risk of sexually transmitted infections and HIV (Chambers, 2010). The World Health Organisation (2004) considers all the consequences that can arise from unsafe sex practice and came up with a broader definition stating that any sexual contact that can lead to unwanted pregnancy, abortion, infertility, unstable mental conditions and cancer arising from certainRead MoreCxc Mutipe Choice Questions13016 Words   |  53 PagesCooperation d) The coordination of foreign policy among the independent countries. The supreme policy-making body of Caricom is: a) The Heads of Government Conference b) The foreign affairs ministers c) The Standing Committee of Ministers of Education d) The Common Market of Ministers. One of these is not a common service of Caricom: a) British West Indian Airways b) University of the West Indies c) The West Indies Shipping Service d) Caribbean Examination Council The Caribbean Community isRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesIntroduction to Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition

Descriptive general marketing plan outline for eegee company Free Essays

I.  Ã‚   Executive Summary – This marketing plan is designed and conceptualized to respond to a particular challenge that the Eegee Company is looking to take head-on: make solid, calculated steps upward the market and consumer share ladder and eventually lead the industry based on commanding hold of the target market and market share. This marketing plan provides an insight on the key pillars of a workable, achievable and realistic marketing strategy through the careful analysis and consideration of the company structure, capability and current market position as well as the position of the competitors and the direction where most of the target customers are looking. We will write a custom essay sample on Descriptive general marketing plan outline for eegee company or any similar topic only for you Order Now This marketing plan is designed to design a strategy so to ensure that the target customers of Eegee Company is looking Eegee’s way, and no other way, through effective marketing with the use of traditional and below the line (BLT) advertising vis-à  -vis enhanced and improved product designed to suit the taste of its target market. In order to measure the success level of the marketing plan, several long term and short term objectives are identified in this marketing plan to enable the company to see whether they are consistent with the course of action and course plotted by the marketing plan, and if the marketing plan is effective after all. II. The Egee Company Marketing Challenge – The Eegee Company has been operating since 1971, and for nearly four decades, many internal and external aspects have changed. Internally, there have been several changes in operational direction that included shift in logistics, use of technology and expansion while externally, competitors of the Eegee Company products themselves collectively experienced changes; some became stronger brands, some disappeared and in their place some new names surfaced to challenge the market and threaten the market share enjoyed by Eegee Company. The main marketing plan of the this marketing plan is to put Eegee Company in a position of stable and consistent growth, and over a period of calculated time, hit the top spot in market share in the frozen fruit juice, baked goods and sandwich industry, and provide long term and short term strategies on how to maintain pole position at least before a new and more suitable and up-to-date marketing plan has been created and enforced. This market plan will take into consideration the analysis of the current business situation Eegee is in, as well as the analysis of the company, the target market and customers and the competition to be able to ascertain the real grounds Eegee is standing on at the moment and from that point define the path it should take to get to where it wants to go. Analysis of the Situation – Eegee Company has successfully managed to branch out, but the branching out of the company is not yielding the desired stranglehold effect of the target market. Simply put, Egee is everywhere, but a lot of its target consumers are still going somewhere else. The question is, ‘why is that’? Product-wise, Eegee Company’s line of food product provides both character to the company and diversity that consumers require for a food chain to constantly invite patrons and attract new customers. In the absence of any official action against Eegee Company by anyone of its former and current customers with regards to the products having undesirable qualities, it is by default that this marketing plan would consider that most customers would agree that generally, Eegee Company’s food is fresh, delicious, satisfying and reasonably priced. Eegee Company, throughout its 36 years of existence and operation, was able to follow trends in local and trans-state food and beverage distribution and manufacturing, such trends not jeopardizing the quality of Eegee Company food. III. Alternative and Selected Marketing Strategies – This marketing plan will identify some alternative marketing strategy and select particular marketing strategies that the company is capable of launching and supporting inside a particular time frame. Selective and Sensitive Media Advertising – Traditional marketing wisdom still points to the use of advertising in mass media as an effective marketing strategy. But as was pointed out earlier in the marketing plan, current social changes affect the manner by which modern advertising and marketing strategy is being conducted, and Eegee should be aware of that and incorporate these changes in the strategy to come across as an issue-sensitive company whose main concern as a corporate entity is customer welfare. Eegee can shift its marketing and advertising styles with more health-conscious tones and responsibilities, meaning Eegee will focus on its healthy food line and stress on the characteristic of Eegee as a partner in maintaining healthy eating habits and at the same time re-align product advertising with regards to the audience that it actually hits, similar to the Kellogg case and the role of their advertisement of food that pressure groups deem as unhealthy for kids and contributing to the obesity of the children in America (Associated Press, 2007). Product and company assessment through public and target market survey – bringing the food closer to the target customers requires the company to know what type of food these people want on their hands and on their plates. This assessment is critical since this will provide the company a glimpse of where current Eegee products stand in the preference of the target market. Results of this study is integral in the marketing plan since this will help in the undertaking of alternative recommended strategies like the discontinuing of a product as well as product re-branding and change in company profile. The marketing team can begin with conducting the study on the impact of the company’s current identifiable logos and characters and whether or not it alienates a particular section of the target market owing to its leaning towards more youthful and child-like personality. Promotion through close contact with customers – Promotional activities like community-based events support and sponsorship is highly encouraged to be able to put Eegee closer to its target market. Other minor promotional gimmicks like holiday discounts and give-away items should also be analyzed carefully, particularly with the items to give out with focus on strengthening brand and product recall through non-food items. IV. Short Term and Long Term Projections – Long term and short term projections include immediate marketing strategy impact as well as the expected fall out of the marketing plan which will be reflected in a post mortem for the marketing plan which will be identified in the marketing strategy calendar. The long term and short term projections should also consider the impact of the marketing plan in other business areas like the forecast of revenues, expenses and break even analysis. The selected marketing strategies also promise several long term and short term impact on the company sales and product performance. The ‘Selective and Sensitive Media Advertising’ marketing strategy’s short term results may include favorable public perception on the company and the product that may show direct positive impact in immediate improvement of sales. Another expected short term result is the gaining of newfound interest among new target market who will be hit by the particular new wave of Eegee’s media advertising. Long term results generated from this particular strategy include long term maintenance of favorable and positive company and product profile (which can only be maintained if the company can provide products that customers generally like and enjoy) as well as the establishment of the very critical brand recall that can help in minimizing advertising efforts for at least the next one or two years. The ‘Product and company assessment through public and target market survey’ strategy’s long term and short term effect is primarily the ability of the company to use the opinion of its target consumers to its advantage. Its short term effect includes being able to re-design and repackage the products, the company and the marketing style that fits the consumer taste. Its long term effect is primarily the providing of usable data which the company can use in the future during its redesigning of future marketing plans and strategies. The ‘Promotion through close contact with customers’ strategy provides a short term effect that translates to direct communication with target consumers on a more localize and direct level while its long term effect is expected in the increase and maintenance of brand recall and product identification. In order to achieve them, departments and individuals who are directly involved in the implementation of the marketing plan should perform expected tasks and maintain deliverables as per marketing plan schedule. Special action towards the marketing plan that affects the marketing strategies directly may come in the form of remedial actions should unexpected problems arise during the duration of the marketing plan and strategy implementation, as well as crisis management task undertaking in the event of crisis-level concerns occurring during the duration of the marketing plan/strategy implementation. Forecast of Revenue – members of the marketing team should be designate the starting point of marketing campaign pursuant to the marketing plan put into action. A comprehensive administration of the marketing plan (advertisement, promotion, product change, corporate re-design etc) would be sufficient enough to allow management to evaluate sales performance from the start of the marketing campaign up to the end of the first three or five months and break down these months into weeks and days to see if there are noticeable trends that can suggest improving revenue based on the imposed marketing strategy. Expenses – List of expected expenses should make room for auxiliary expenses for unexpected marketing costs and should be detailed in the marketing plan. The expenses incurred in the undertaking of a creating and using of a new marketing plan and marketing strategy is considered as internal investment of the company. The marketing team should work hand in hand with the accounting and the legal department to see how some of the expenses can be translated for tax refunds and tax exempts and other ways and means that can soften the impact of the expenses on overall operation and financial status of the company. Marketing, after all, ‘costs money’ (Gendusa, 2006). Break Even Analysis – The marketing plan, the forecast of revenue and the list of expenses should design a strategy allowing for break even income – costs as the worst case scenario in the event that the marketing plan did not yield expected results. Necessary plans should also be made to compensate for any negative result of the break even analysis. References: Associated Press. (June 14, 2007). Kellogg to change recipes, marketing. The Boston Globe. Retrieved December 25, 2007, from http://www.boston.com/business/globe/articles/2007/06/14/kellogg_to_change_recipes_marketing/ Eegee’s website. Retrieved December 25, 2007, from http://www.eegees.com/index.htm Gendusa, Joy. (May 22, 2006). The Importance of a Marketing Plan. Articlesbase. Retrieved December 25, 2007, from http://www.articlesbase.com/marketing-articles/the importance-of-a-marketing-plan-30026.html ; How to cite Descriptive general marketing plan outline for eegee company, Essays

Analysis Of Mercadonas Internationalizing Economics Essay free essay sample

Mercadona is a 100 Spanish-owned Distribution Company within the supermarket section. It is the largest concatenation of supermarkets in Spain. The executive President is Juan Roig. They have the SPBA?A? policy, which means in Spanish Siempre Precios BajosA?A? ( Always Low Prices ) . They are able to offer SPB because they buy their merchandises straight from the beginnings, puting up long-run understandings with makers. This Model is called `The Total Quality ModelA? ( Mercadona, 2010 ) . Recent research on retail merchants ( Esade, 2011 ) , shows that Mercadona is the leader in the ranking of house trade names that are preferred by the clients. Statement ABOUT THE INTERNATIONAL PROFILE: Mercadona has constitutions in many metropoliss in Spain but has no presence overseas. In malice of the crisis, the net incomes of Mercadona are still turning, and they are strong plenty to get down internationalising. Mercadona has increased its turnover an 8 % up on the old twelvemonth and grew 4 % in gross revenues per floor country. It is possible to go on progressing and turning, even in the extremely inauspicious times we are populating inA?A? ( Juan Roig, Annual Report 2012 ) . The procedure of internationalisation of the leader supermarket web in Spain started a few old ages ago. Using a scheme is really hard and requires surveies of the different mark markets. Mercadona is a LSE ( Large Scale Enterprises harmonizing to the EU definition ) with more than 250 employees. LSEs features ( Sirkeci and Cawley 2012, p.5 ) are chiefly risk-averse, concentrate on long-run chances, capacity to take advantages of economic systems of graduated tables and range and usage advanced techniques for happening information. RATIONALE FOR INTERNATIONALIZATION: Harmonizing to Svend Hollensen ( 2007, p.5 ) , international enlargement provides new and potentially more profitable markets ; helps increase the firmA?s fight ; and facilitates entree to new merchandise thoughts, fabricating invention and the latest engineering. Mercadona is a mature and potentially planetary house which capableness to internationalise. It is prepared for globalisation, establishing in the nine strategic Windowss of Solberg ( 1997 ) . ( See appendix 2 ) Analysis OF VARIOUS TARGET MARKETS: To make up ones mind the mark market is of import to see the geographic the purgative and the cultural distance ( Johanson and Vahlne, 1977 cited in Hollense, S, 2007, p.244 ) . Harmonizing to the geographic distance, the nearest markets are Portugal, Morocco, Italy and France ( Brief summary in appendix 3 ) . Analyzing the physic distance, Italy is the nearest 1 because the civilization is really similar. Portugal is besides really similar, but is geographically so near than before or after, Mercadona will hold presence at that place and it is non necessary to analyze the market. Analyzing Morocco is besides really similar but the faith is different and this factor may hard the enlargement. France is discarded based on the physic distance and the competitory competition. We merely have Italy, and harmonizing to MercadonaA?s features this is the most interesting state ( El Confidential, 2012 ) , a really close state psychologically and geographically. The protectionist ordinance coul d be avoided by geting a supermarket concatenation of the state. Mercadona has a group at that place, directed by Francisco Espert, which is pull offing purchases from providers and analyzing the features of the local sector of distribution ( Carlos Herranz, 2012 ) . Mercadona is seeking to happen the best spouse for the internationalisation, possibly geting EsselungaA?A? ( A. Caparos, 2006 ) which is really similar as Mercadona. But is so much similar that would be really hard to alter the present civilization. ( add other attacks to analyze the mark markets ) Analysis OF THE CHOSEN TARGET MARKET- ITALY: Italian retail market has several cardinal features are for illustration extremely fragmented and a limited international presence ( see appendix 3 ) . Recent research on ItalyA?s Grocery ( Euromonitor, 2012 ) , grocery retail merchants had seen their gross revenues increasing by 1 % to 122a‚Â ¬ billion in 2011, although food market retailing shops gross revenues are expected to worsen somewhat over the forecast period. In malice of the fiscal crisis, Italy is keeping as one of the biggest economic systems in the universe and it is consider as a state with high criterions for concern, investings and trade. Mercadona, if internationalize in Italy, would be on the Northern Italy, in which the population is higher, most of the between 15 and 64 old ages old, that are the commonly clients in food market. Harmonizing to the political and legal factors, Italy has a stable authorities and nowadays they are taking several constrictions to ease bureaucratic loads on citizens and SMEs. Finally, the engineering in Italy is developed. Carrefour has self-scanning and self-payment machines, Esselunga was the first Italian supermarket concatenation in presenting on-line shopping and Coop uses ZBDA?s epaper. Mercadona will non hold jobs in presenting its engineering in Italy. A deeply analysis of the economic system, human ecology, politic and legal factors and engineering is available in appendix 4. COMPETITORS Analysis: If Mercadona decide to internationalise in Italy, It would hold to vie with large retail merchants, like Carrefour and Auchan, and local leaders such as Coop, Conad, Esselunga y Selex. Harmonizing to Graziella Ascenzi ( Expansion, 2012 ) , the Italian retailing market is really disconnected between little and large houses, with regional differences based non merely in gastronomy traditions but besides on families income. In the North of Italy ( Target Market ) there are many rivals for Mercadona. Detailed regionalA?s rivals research and competitorA?s company descriptions are available in appendix 5. CUSTOMER Analysis: Customers in Mercadona are known as the bossesA?A? ( Mercadona, 2011 ) .Demand is driven by consumer income and demographic tendencies. In Italy consumers are being more interested in private labels and bargain-priced publicities. ( Grocery Retailers in Italy, 2012 ) . Italian consumers are traveling off from expensive disbursals and looking for discounted monetary values. This could be a competitory advantage for Mercadona, whose monetary values are low. Supermarket retail merchants have increased the private label scope which helps Mercadona to present its house trade names. Furthermore, MercadonaA?s supermarkets have an mean retail country of between 1300 and 1500 square metres ( Mercadona, 2012 ) , and as it is said in the research, hypermarkets with a selling infinite of 4,500 square metres appears to fight to stay attractive and clients are traveling towards those supermarkets bigger than 1,200 sp. metres which are frequently placed in more approachable countries. Here we could see another advantage for MercadonaA?s scheme. More information is detailed in appendix 6. POTENTIAL Placement: Mercadona has low monetary values ( harmonizing to their policy SPBA?A? ) and high quality. The chief rival in Italy ( Esselunga ) is situated really near so it could be more hard for Mercadona to put up their concern, but it is easier for them to confront the state of affairs with their `Total Quality ModelA? . Recommendation: In my sentiment, Mercadona should internationalise, get downing in Italy with which Spain has really similar civilization ( Mediterranean Food, for illustration ) and geographically is near excessively. Harmonizing to a recent research in the Wall Street Journal ( see appendix 7 ) , it is strong plenty to confront the internationalisation and the possible rivals that will hold. A method could be purchasing a food market retail merchant in the mark market and learn of it before the constitution of their ain trade name. Appendixs: APPENDIX 1: The company employs over 70,000 people, all of them with lasting contracts. Their end is to fulfill the day-to-day nutrient, cleansing, hygiene and pet attention demands of the more than 4.6 million families that do their food market shopping at Mercadona every dayA?A? . ( Mercadona, 2012 ) . It has constitutions in 46 states in Spain in 15 Autonomous Communities and represents a 13.5 % portion of Spain s entire nutrient retail infinite while lending to the kineticss of the commercial environments in which they are located. The Entire Quality theoretical account had been a success in footings of company growing and profitableness, sustained by the success of MercadonaA?s high investings in employee preparation and satisfaction ( Mercadona, 2010 ) . Beginning: adapted from MercadonaA?s Annual ReportA?A? ( 2011 ) Mercadona is besides well-know because of the good quality of their house trade names as for illustration HacendadoA?A? that is used for nutrient, Bosque VerdeA?A? used for cleansing merchandises or DeliplusA?A? for hygiene merchandises. They buy merchandises from a maker and set their ain name on the merchandises. Beginning: adapted from MercadonaA?s Annual ReportA?A? ( 2011 ) APPENDIX 2: Beginning: Adapted from Solberg ( 2007 ) Solberg ( 1997 ) discusses the conditions under which a company should `stay at homeA? or `strengthen the planetary positionA? as two extremes. ( Hollensen, S, 2007 ) . Mercadona is situated in the window figure 6, mature harmonizing to the readiness for internationalisation ( growing, net income and good footing for ruling the international markets ) and potentially planetary harmonizing to the industry globalism ( which is determinate by the international selling environment ) . APPENDIX 3: The Italian retail market has several cardinal features. It is extremely fragmented ; The top 10 retail merchants have generated merely 20 % of retail gross revenues in 2008 compared to 29 % in Spain 43 % in the UK. International retail merchants have a limited presence, although Carrefour, Auchan and Spar have all gained a topographic point within the top 10.A Internet retailing is turning excessively, but has less presence than in other West European markets, accounting 2 % of gross revenues in 2008 in contrast to an norm of 5 % for the part as a whole ( Euromonitor, 2009 ) . Mercadona has a web site in which you can purchase your food market and so that will be sent to your place. This could increase the internet retailing in Italy. Cuota+obj+Mercadona APPENDIX 4: Economy: The Italy Economy is one of the most developed with a per capita GDP higher than the EU norm ( Economy Watch, 2010 ) . Most of the Economy is based in the touristry ; because it is the worldA?s fifth most visited state in the universe due to its history and civilization. Because if the crisis the rate of unemployed has been on the rise in the past few old ages with degrees of 8,4 % ( OCDE, 2010 ) with a labour force of 25,05 million ( International Living, 2012 ) . Harmonizing with the World Bank, Italy has been categorizes as a state with high criterions for concern, investings and trade. In 2012, ItalyA?s GDP was US $ 1.771,14 a spot lower than past old ages but it is remained one of the biggest economic systems in the universe during the fiscal crisis. Demography: Italy presently has the forth-largest population in the Europe Union and the 23rd-largest population worldwide ( Demography in Italy, 2012 ) . The highest denseness is in the Northern Italy. Milan is the most populated metropolis in Italy with 7.4 million of citizens. About 69 % of the population is between 15 and 64 old ages old ( This scope of old ages is the 1 that buy the most ) . 98,4 % of the population is able either to read or to compose. There are different faiths, predominately Roman Catholic with mature Protestant and Judaic communities and a turning Muslim immigrant community. ( Kmike, 2012 ) POLITICAL AND LEGAL FACTORS: Italy has been a democracy since the terminal of World War II. It is a democracy in which the president is elected by popular ballot. Italy has aA bicameralA legislative assembly dwelling of a 315-member Senate and a 630-member Chamber of Deputies. Tax in Italy is rather a complicated issue because there are legion revenue enhancements that each citizen has to pay. Furthermore revenue enhancement is high, stand foring 43.3 per centum of the GDP. However, the figure and quality of the public services are some justification for high revenue enhancements, and steps to simplify the revenue enhancement system have been introduced since 1998.A Income taxA histories for 34.9 per centum of entire revenue enhancement grosss, whileA value-added taxA ( VAT ) contributes 35.4 per centum. In add-on, local governmentsA levyA otherA indirect revenue enhancements. ( Encyclopedia of the Nations, 2010 ) For a long clip, larger ironss were discouraged by the trouble of deriving be aftering permission for larger format shops, but this has become easier since the decrease of be aftering guidelines in 1998 ( Euromonitor, 2009 ) . The current disposal has removed several regulative constrictions to economic activity which could increase GDP growing by around 0.3 % -0.4 % per twelvemonth over a decennary, easing bureaucratic loads on citizens and SMEs ( OCDE, 2012 ) . Technology: Mercadona does non scant in engineering and it was the retail merchant in Spain utilizing the scan barcodes and it owns automated logistics warehouses merely outside Madrid ( Computers proctor bringings from providers and organise cargos to shops ) . Mercadona besides has online shopping available at their web site. In Italy, rivals use engineering excessively. For illustration, Carrefour has self-scanning and self-payment machines, Esselunga Sharpens its Pricing Strategy with OracleAÂ ® Retail Planning Platform and it was besides the first supermarket to present the online shopping ( Oracle, 2012 ) , and Coop has introduced de ZBDA?s epaper reflecting the technological styleA? of their stores ( Retail Systems, 2010 ) . APPENDIX 5: MercadonaA?s rivals are detailed here for the different parts of Northern Italy: In Lombardy, the market is dominated by Esselunga with a 27,7 % of the market portion, followed by Carrefour and Auchan ( 10 % ) andCoop ( 8 % ) . In Veneto, Selex is the leader with a 33,3 % of the portion. Far off it is followed by Despar ( 10,9 % ) and Coop ( 9,5 % ) . In Piedmont Carrefour is the first supermarket with a portion of 20 % , in 2nd place is Coop ( 18,7 % ) and with a 12,6 % of the portion it is Selex. In Friuli Venezia-Giulia, Coop controlled the 27,9 % of the food market, followed by Despar ( 23,3 % ) and Selex ( 10,6 % ) . In Trentino-Alto Adige Agora , Despar and Coop covered severally a 31,4 % , 24,5 % and 22,3 % of the portion. Finally, in Valle dA?Aosta the C3 group proprietors a 39,7 per cent of the market followed by Carrefour with a 27,5 % and Conad with a 17,1 % . Chicken coop: Their vision is Together to the top. It motivates them to make our really best in every manner, each twenty-four hours. Their corporate profile expresses how they perceive their work: near, diverse, typical, advanced and partnership-oriented. ( Coop, 2012 ) leitbild_pyramide-en ESSELUNGA: Esselunga is a taking Italian food market shop concatenation, with supermarkets and hypermarkets in northern Italy. The Italian food market concatenation has long been rumoured to be a coup detat mark of foreign retail merchants because it operates in some of the richest parts in Italy. The company has been busy opening new shops and remodelling bing locations. Founded in 1957, A Esselunga is owned by Supermarkets Italiani S.p.A. , and controlled by itsA laminitis and Chairman Bernardo Caprotti andA family.A ( Hoovers, 2012 ) Intersection: Over the past 40 old ages, the Carrefour group has grown to go one of the universe s prima distribution groups. The universe s second-largest retail merchant and the largest in Europe, the group presently operates four food market shop formats: hypermarkets, supermarkets, hard currency A ; carry and convenience shops. The Carrefour group presently has over 9,500 shops, either company-operated or franchises. CarrefourA?s three values are: Committed, Caring and Positive that conveying them closer to their clients and consumers and reflect their personality. ( Carrefour, 2012 ) In the figure they are briefly explained the five forces of the Porter Model that could be related with Mercadona. APPENDIX 6: In Mercadona, the clients are referred as The bossesA?A? . The Italian ingestion has raised 1,6 percent twelvemonth to forms seen before 2007. But the disbursement is falling down ( In 2008-2009 it decreased until 1999 degrees ) because of the recession. Spending less on holidaies, nutrient and vesture have brought overall disbursement to the degrees seen in 1999. The Euro zoneA?s third largest economic system is retrieving from its post-war recession. ( Deepa, B. 2011 )

Angle of Vision free essay sample

I see and hear many things happening around me. I am close to many other people and the doorways to various stores. As the people walk by me there Is a small gust of wind from behind them that feels like when a car drives by you on the road. This place Is so very calm. A few people sit down next to me, and they all chat quietly while drinking Struck. Everyone that is walking through the lounge and talking with their friends seems to be having a good time Just hanging out.Most people are smiling. I hear people whispering and laughing. One student walks quickly with an unhappy look on his face. Some people are sitting here listening to their pod and studying. The quiet buzz from their pods is calming. With everything going on in this one single room it still seems very quiet and peaceful to This room Is so noisy I cant even stand to be In here. We will write a custom essay sample on Angle of Vision or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Someone spilled their drink all over the floor. It made a huge mess. It looks Like It has Just rained Inside the building since there Is a huge puddle now.Some of the drink landed on the wall and Is now running down the wall Just Like a drop of rain. It has gotten really noisy with any people walking through to go to dinner. They are stomping down the stairs as a herd of elephants would walk through the plains. Someone gets bumped when they are walking down the stairs and yells. People are talking loudly to their friends and laughing. As the crowd of people move downstairs not many people are left. Most people are starting to leave.There are very few people in here now and most are headed to their room to go to study, relax, or sleep. The quiet is so different from all of the noise earlier. Analysis I decided to use Sheen Lounge as my observation spot because It seemed Like a alma and place to sit where I could observe the surroundings. There are many businesses, people, and places to sit inside Morris so it felt as a very dominant place to make observations. With people going through here to go to lunch or dinner or just to go to classes it was an extremely busy setting.I used a several different strategies in my essays. I used figurative language in my essay quite frequently. When I talked about someone spilling their drink all over the floor and it running down the wall, I said that it looked like it had rained all over the room. I also used a simile in my essay. When I talked about how it got really noisy inside this certain room I said it sounded like a herd of elephants walking through the plains. In my positive view I used the couches as my focus point. This Is where I sat and observed everything that happened.As I said In my positive view everyone walking through with their friends having a good time was also another focus point for me. Another example is the unhappy student. This is an example of word choice. Noise it almost seemed impossible to focus on what I was doing at the time. Now that I look back on it I dont know how people do homework in the lounge during the day. I used a good example or word choice in my negative view. I said that it has gotten really noisy and it sounds like elephants running through the plains.This gives me a very vivid visual picture in my mind. Now that my views are stated I want to end by saying that the Sheen Lounge is not the best place to observe or the best place to do anything except be loud and playful. Using sentence structure, word choice and simile shows exactly what you want the audience to see. By changing around a word it could be taken as positive or negative. In conclusion you always have to capture a mental picture for your audience, otherwise they wont know what you are talking about.